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“We want to become the leader”

Pelin Alkan, Starmax: “The need for feed will continue as long as large and small ruminant and poultry industries continue operating. As Starmax, we aim to address the requirements of the market in terms of feed technologies and increase our market share by offering professional solutions to the feed industry, particularly for feed systems with smaller capacities.”

PELİN ALKAN

This issue, Feed Planet Magazine came together with Pelin Alkan, General Manager of Starmax Tarım Makinaları Sanayi ve Ticaret A.Ş. Founded in 1980 in order to meet the feed needs of farmers, Starmax produces feed preparation equipment for farms and feed systems that can be used by professional feed manufacturers.

Developing an alternative solution to address a higher quality of feed with less cost for the farms and feed manufacturers, Starmax proves its interest in innovation with its latest innovative solution developed as a steam feed crushing technology instead of dry feed crushing. With Pelin Alkan, we have talked about the solutions that Starmax provides, the technologies developed, the company’s role in feed industry and future plans. We take the details from Pelin Alkan…

Firstly, could you tell us about the foundation of Starmax? When was the company established and how did it fare until today?
The history of our company dates back to 1980. Although initially we only manufactured feed preparation equipment for farms, today we produce feed systems that can be used by professional feed manufacturers. The feed systems that we produce are as follows: powder feed plants, pellet feed facilities, grain waste pelleting units, steam crushing facilities, flake feed facilities, fish feed and cat/dog feed plants.

Could you tell us about the technological solutions that are directly manufactured by your company? Which technological solutions or machinery are you offering to the feed industry?
One product group of our company consists of equipment to be used by farms to prepare their own feed. The other groups addresses to the professional feed manufacturers. Feed grinding, feed grinding & mixing equipment, feed crushing machinery and pelleting systems have a capacity to manufacture 0.3 to 10 tons per hour. We can install the flake feed systems as turnkey up to a capacity of 10 tons/hour. The capacity of our new fish feed and cat/dog feed plants are 0.5 to 3 tons/hour, and they can be installed as turnkey.

Could you give us some information about your role and position in the Turkish feed industry and your share in the feed technologies market?
When we look at the global market, we see that the professional facilities used in feed manufacturing system start at a capacity of 5 tons/hour. We have made these systems more compact and offer a diversity including models with a capacity of 300 kg/hour. Since all of the facilities we manufacture start at smaller capacities, we address a different industry in the market. Medium or large-scale farms or small or medium scale investors who wish to prepare their own feed prefer our products.

Could you give us some information about your activities abroad? Which countries have you had access so far? What can you tell us about the systems or facilities you have set up abroad?
We focus on participating at exhibitions to support our promotional activities abroad. Last year we attended 10 exhibitions. The countries where we installed facilities include Turkic countries, Gulf countries, and Northern Africa. Besides, we also export to Greece, Ukraine, Serbia, and other European countries.

Which services do you offer your customers in terms of technical support?
During the installation of our facilities, we offer a 3-day training program to the team who will be in charge of the system. Besides, we offer direct assistance in any kind of after-sales support, or we refer to our distributor in that country, if any.

Could you tell us about your strategy in innovation or innovative technologies and your perspective on this?
Our latest innovative solution is about developing a steam feed crushing technology instead of dry feed crushing. Thus we have developed an alternative solution to address a higher quality of crushed feed with less cost for the farms or feed manufacturers with a more economical investment.

Could you tell us about the targets and plans of Starmax for the future? How do you see the future of the global feed market and your role in this market in the future?
The need for feed will continue as long as the bovine, ovine and poultry industries continue operating. As the Starmax family, we aim to address the requirements of the market in terms of feed technologies and increase our market share by offering professional solutions to the feed industry, particularly for feed systems with smaller capacities. We manufacture tailored turnkey projects for customers by making our own suggestions for the required project. We want to become a leader in our own area with our problem-free, cost-efficient facilities.

What would you like to add?
We are expecting to see our guests at the Agrame exhibition to be held in Dubai on 10-12 April 2017 and at the VIV Turkey exhibition to be held in Istanbul on 6-8 July 2017 to see our products and to meet us.

We also suggest you to read our previous article titled "A challenging innovation in elevator buckets: MILLPART".

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