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Nutriad pursuing growth in China

Nutriad is preparing to increase its market share in China. CEO of the company Erik Visser says they can accelerate growth in this country with their practical solutions and the local technical support available.


Global feed additives producer Nutriad, a leader in palatability; mycotoxin management and gut health solutions, was present at VIV China in Nanjing to interact with customers, distributors and key opinion leaders, against the backdrop of a highly dynamic market environment. Having recently upgraded its local production facilities and invested in people, product development and quality systems, Nutriad is set to increase its market share in China.
“We can see clear trends in China that are shaping the demand for feed additive solutions like the ones Nutriad provides,” commented Nutriad CEO Erik Visser. “A reduction in the use of antibiotic growth promotors, driven by both consumers and government, will enhance the need for an alternative approach to gut health. Furthermore, the increasing pressure on farmer’s profits will demand an increased production efficiency, which can partly be obtained by an improved diet composition. Finally, the trade tensions between China and the USA put pressure on soybean pricing and might drive the producer to finding alternative protein sources. Our palatability product offering helps producers ensure feed intake even when taste and/or quality of raw material in feed changes,” concluded Visser.

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