Ziya UYSAL, Neba Yem: “Our new plant where we will launch manufacturing with full automatic production and robotic bagging, will start manufacturing by the end of 2017, and we are planning to give franchises in all cities after that. We are planning to restart the manufacture of vitamin-mineral premixes for exports, which we had to discontinue due to lack of space. Our investment objectives include additional grain silos and a flake plant.”
Neba Yem, one of the younger organizations in the Turkish feed industry, has achieved a significant success in 15 years and just started construction of its second plant. The company, which has a capacity to manufacture 15-20 tons/hour in its existing plant in Konya, will increase its capacity to 60-70 tons/hour with the new plant which is set to be completed by the end of 2017.
Ziya UYSAL, the Founding Partner of the Company, says after completing the construction of the plant, they are planning to give franchises across Turkey. UYSAL said they are also planning to relaunch manufacture of vitamin-mineral premixes, and told about Neba Yem and its future plans to our magazine.
Dear Uysal, first of all, could you tell us about the history of Neba Yem and its story until today?
I started my career in 1966 in the agriculture industry. I worked in public organizations for many years. Then, in 1985, I became a founding partner of a company, and worked there as the feed plant manager until 2002. To make better use of my experience in my 35 years of professional life, I founded Neba Yem with my sons as a family company in 2002.
Initially, we traded feed raw materials and manufactured premixes for two years at the large Wheat Market in Konya. However, in 2004, we relocated, changed our business, and started manufacturing mixed feed at the plant which we currently operate.
Could you tell us about the product groups in Neba Yem and their raw material resources?
Of course… At our plant, we manufacture all types of feed for farm animals, including powder, pellets and granules, under the brand of Neba. We do not manufacture cat, dog or fish food currently since the demand is not sufficient. However, we manufacture all forms, including pellets, granules or power, of any feed that is consumed by sheep, goats, cattle, water buffaloes and poultry, and deliver them to our customers across Turkey. We supply the most part of our raw materials from domestic resources, and approximately 30% from resources abroad.
Could you tell us about your manufacturing plant, your capacity and technologies? What is the capacity and level of technology use at your company?
Our plant is the first private feed plant in Konya. When we first started manufacturing in 2002, we upgraded the machines and technology, and expanded the capacity of this plant. However, its location does not allow for more improvements in capacity. We currently have a manufacturing capacity of 15-20 tons/hour, depending on the type of feed, and manufacturing is automated.
As our brand recognition is improved in the market, our products have become more preferred in all regions. Therefore, we receive increasing number of customer demands every day. To respond to this high demand, we had to build a new plant with a capacity of 60-70 tons/hour. We are planning to launch manufacturing at the new plant by the end of 2017. Hopefully, we will achieve a manufacturing and sales capacity of 450,000 tons per year at our new plant.
What is the position and role of Neba Yem in the Turkish feed market? What can you tell us about your position in the industry? What is the difference of Neba Yem from its competitors in Turkey?
Neba Yem manufactures approximately 41,000 tons of feed per year. We deliver these products to breeders via our customers in Central Anatolia, Aegean Region, Marmara and the Mediterranean Region. The main affairs of the plant are managed by the founding partners. As one of these partners, I have been working in this industry for 29 year. Ahmet Uysal has been running a feed factory for 27 years, and M. Celalettin and Cemaleddin Uysal for 15 years. That is, Neba Yem, with its partners and employees, is managed by an experienced and idealist team who are experts of their work.
For example, the selection of raw materials, controlling feed mixtures (rations) and quality control are handled by M. Celalettin Uysal, who is a founding partner and a veterinarian. As I mentioned earlier, I am an agricultural technician who has been working with feeds since 1960. Another founder, Ahmet Uysal, is a senior business manager in charge of overall management, and Cemaleddin Uysal is a teacher of machines and engines, in charge of equipment and marketing. Not every plant has this partnership structure, with members who are required in a feed plant due to their professions.
You also have several quality certificates. Could you tell us about them? What is the importance of these certificates in terms of feed and food safety?
First of all, I would like to highlight that all of our products are registered by the Turkish Patent Institute. About the quality certificates; our plant has the ISO 9001 Quality System Certificate, and we manufacture our products accordingly. Besides, although HACCP certificate is not mandatory for feed, it has been identified during the mandatory ministerial audits that our plant complies with the HACCP food safety terms. We believe that feed is food. When industrialists manufacture products with focus on food safety, the reward is customer satisfaction. Quality is customer satisfaction.
Do you have a plans for exports or any countries you export to? What can you tell us about this?
We do not currently export feed. In Turkey, manufacture and sales of mixed feed is restricted to the domestic market. That is because feed costs are really high in our country, and due to these high costs, our prices are too high in foreign markets and we cannot compete with the world. We could only export to Iraq and Syria because of the distance. We also exported our products to Iraq for some time. However, the exports have been stalled recently due to the domestic chaos in these countries. In Turkey, there is an excess of domestic capacity in manufacturing of feeds. Despite this, the feed plants owned by global companies which are permitted to operate in Turkey also sell their products to the domestic market, like local companies, and they cannot export them.
Could you tell us about your plans for the future with your new plant? What are the future objectives of Neba Yem?
Our new plant where we will launch manufacturing with modern production and robotic bagging, will start manufacturing by the end of 2017, and we are planning to give franchises in all cities after that. We are planning to restart the manufacture of vitamin-mineral premixes for exports, which we had to discontinue due to lack of space. Our investment objectives include additional grain silos and a flake plant.