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“Exporting companies should be more sensitive to protect the image of the country”

“We observe that it is widely accepted that the quality/price benefit that we offer is better than European countries. Therefore Turkish companies bear a tremendous responsibility to maintain this positive perception. It is not only the contractor firms but all Turkish firms that are being held responsible for negative references.”

Mevlut-ORAL

Mevlüt ORAL – Oryem Makine Sanayi Ve Tic. A.Ş. –  CEO

Oryem started its activities under the roof of Unormak Degirmen Makineleri Sanayii which is located in Konya, the province known as the huge grain silo of Turkey, in 2008. After taking advantage of corporate experiences of mass-producing Unormak for years, Oryem decided to draw apart from Unormak to continue its way as a separate company in 2012. Mevlut Oral, CEO of Oryem gave us an interview and talked about the current situation and future of feed industry. Oral says that they have decided to be a separate feed company because of the heavy demand from foreign customers. Now they can develop tailor-made projects for the needs of each customer, he stresses. Demand for animal protein is on the rise because of changing consumer habits and the importance of feed industry will increase, the businessman estimates. Oral also makes suggestions for entrepreneurs who want to establish feed factories.

You can read the interview with Oryem CEO Mevlut Oral hereinbelow:

Oryem is one of the pioneer companies in feed technologies. Can you tell us about the history of Oryem?
Oryem started its activities within Unormak Değirmen Makineleri Sanayii, a leader firm producing milling machines. We were receiving a heavy demand from foreign customers and our sales marketing offices. So we made an investment to meet this demand in 2012 to continue producing milling machines at a new factory which has an area of 10.000 square meters. Oryem has carried out many large projects in 6 years and it continues to offer project-based feed manufacturing solutions for its customers with its large engineer team, and talented and experienced personnel.

What was the reason lying behind the decision to leave Unormak Değirmen Makineleri ve Tic. A.Ş. and establish a new machine production plant concentrating on feed manufacturing technology?
When we established Oryem, we wanted to benefit from the nearly 50-year experience of Unormak in machine production, its commercial activities in more than 50 countries and sales and spare part offices in 12 locations abroad in the field of feed machine industry. Producing feed machines may seem easier than producing milling machines, but running the plant as a whole is much more complicated. When we establish Oryem Makine, our aim was to retain various experiences we had acquired from various factories in our corporate structure. On the other hand, we were short of offering tailor-made projects when we were with Unormak. This company was focused on mass production with 110 personnel and 7 different production lines for flour, semolina and barley factories. So we decided to set up a separate machine production plant in order to increase our service quality to the highest degree.

Would you give us some information about Oryem’s current activities?
Oryem Team believes that there is no limit to improvement. Therefore, we continuously enrich our product range with new machines. Now at the point we have come, we are offering turnkey projects with capacities from 5 to 80 tons per hour and all kinds of feed machines for our customers.

Can you give information about your production facilities and technologies you are using?
We are producing at a facility with an area of 10.000 square meters and its half is the indoor area inside Konya 3rd Organized Industrial Zone. We have a machine park consisting of computer-controlled laser cutting machines, vertical processing machines, CNCs, press machines etc. that enable us to process almost all parts of the machines that our expert engineers and machine designers create. We also added the most modern full-automated dye house of Turkey to our plant in 2017 with an investment of 6 million TL. We expect that it will be functional for at least 15 years. Our aim is to dye our carefully produced machines that no corrosion point remains. It has the same technology with exceptional European companies that have well accepted occupational health and safety rules.

Which suggestion would you make for entrepreneurs who want to set up a feed plant? Which points should they pay attention to?
First of all, entrepreneurs who want to set up a feed plant should identify the kind of feed to be produced, the needed capacity and number of personnel to be hired. For the rest, they can consult us and our experienced team will develop solutions in accordance with their needs.

Preferred machinery and power trains for the plant to be established will vary by raw material structure, labor costs and the type of the feed to be produced. For example, for the projects in African countries in which labor costs are very low, hauling equipment is used less. Automation is at the forefront in European countries where electricity and labor force costs are high.

During feed manufacturing process, each manufacturing point of the plant has a particular importance since it may affect the capacity of the facility and product quality. For example, the size of a particle in the crusher may affect pelletizing capacity. The sensitivity of molasses unit, mixer and cooling units will determine the quality of the product. So, plant capacity and product quality are not independent of each other and they should be handled together.

No matter how large you plan the capacity of a facility, the actual capacity will be determined through a bottleneck within workflow. Therefore, even quality of equipment at machine mountings or product stations is vital. Synchronized and lucrative functioning of the plant is related to various aspects including; calculations, harmonization between capacities of preferred machines, proper planning of the layout, having sufficient number of stations and proper placement of them, automation system etc. As a result; it has a paramount importance for the plant to be built by competent and experienced hands.

Which markets do you primarily target with your machines? Which markets do you aim to expand your business?
We play an efficient role with our machines in the domestic market. In addition to this, thanks to modern communication, network and logistics opportunities, we can easily plan to sell our products to anywhere in the world. We are exporting our products to all Middle Eastern and Central Asian countries and much of Africa, Central Asia and Eastern Europe. We are also planning to expand our marketing network to Europe and the Far East by setting up facilities in these regions in the forthcoming years.

I can see that you are working at a very wide range with your current markets and target countries. You have mentioned the Middle East. How does the instability in Iraq and Syria affect the sector and your company? Which steps do you take in order to cope with the consequences of this phenomenon? Do you also export to these regions?
Problems with those markets have been going on since Oryem started its activities. So we have not included them in our sales targets. This has not affected us negatively since we can sell all the products of our capacity via exports to other countries. This is the case for Oryem. If we talk about the industry, the negative atmosphere that started with the chaos called Arab Spring affected all industries including machine production sector for sure. Its effect is going on. Especially our neighbors Iraq and Syria were the countries that we could do business with day-long travels and had advantages of logistics and mounting cost as if we were in our home country. Although the war in Northern Iraq caused a chaotic environment, commercial activities and investment activities of this country are not decreased to zero. Let me give an example from our company. We built 2 flour mills in Northern Iraq within the last 5 years, one of which has a capacity of 300 tons/day and the other 250 ton/day.

Moreover, the chaotic situation in the region is causing shifts in production locations. Sufficient flour and feed production could not be done in both countries because of the current situation and this has brought about a need for new plants in Turkey. Therefore we have built 5 flour mills and 1 feed plant in Southeastern Anatolia, Mardin being in the first place. These are:
– 200 Ton/day flour mill (Alemdar Un)
– 300 Ton/day flour mill (Alemdar Un)
– 400 Ton/day flour mill (Kepenç Un)
– 250 Ton/day flour mill (Kepenç Un)
– 20 Ton/hour feed plant (Yiğitler Tarım)

All industries have their own problems. Which problems do you and your competitors encounter?
Finding skilled intermediate staff is one of the main problems of the manufacturing industry of our country as well as ours. In addition to this, we demand stimulus packages from our government and support programs that will help export-oriented firms like us to facilitate competitiveness against other companies in the domestic market.

We observe that it is widely accepted that the quality/price benefit that we offer is better than European countries. Therefore Turkish companies bear a tremendous responsibility to maintain this positive perception. Other Turkish companies that are exporting products should work with this consciousness and sensitivity. Being a “Turkish Product” is the real reference for the plants we have built, it is not the brand. The only thing we ask from companies that are exporting on behalf of our country is to deliver their work in the best form because It is not only the contractor firms but all Turkish firms that are being held responsible for negative references.

Importance of right estimates and predictions are indisputable on the path to success. There is no doubt that it is also the case for feed technologies ındustry. In this context, what is awaiting our country in the future in the area of feed technologies and feed milling?
In recent years, our consuming habits have been changing and the demand for animal protein is gaining ground in our lives. In this regard, in order to meet the increasing demand animal population is rising day by day in our country. On the other hand, culture breeding is being supported by the government and our breeders are adopting scientific feed in order to increase production. As compound feed capacity is not sufficient to meet that demand, our country became center of attraction for feed plant investments. Many feed manufacturers estimate that the demand which they cannot meet now will continue for many years and they plan to increase their capacity through making additional investments. Our research is also corroborating this phenomenon.

In our previous article titled "“We can formulate the feed as requested”" information is given about "dr, feed as requested ve feed planet".

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